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Introduction

Importance of online presence for local businesses

Overview of the roadmap to increase engagement and website traffic

Understanding Online Marketing

Basics of Internet Marketing

Role of Social Media in Business Promotion

Importance of Website and SEO for Local Businesses

Building an Online Presence

Creating a Business Website

Importance of User-Friendly Design

Essential Elements of a Business Website

Setting up Social Media Profiles

Choosing the Right Social Media Platforms

Effective Profile Setup

Local SEO

Understanding Local SEO

Importance of Google My Business

Driving Traffic to Your Website

Search Engine Optimization (SEO)

Keyword Research

On-Page and Off-Page SEO Techniques

Content Marketing

Developing a Content Strategy

Importance of Blogging

Utilizing Infographics and Videos

Social Media Marketing

Engaging Audience through Social Media

Social Media Advertising

Influencer Marketing

Increasing Engagement

Building Customer Relationships

Personalization and Interaction

Customer Service through Social Media

Email Marketing

Building an Email List

Creating Engaging Email Campaigns

Utilizing Reviews and Testimonials

Importance of Online Reviews

Encouraging Customers to Leave Reviews

Monitoring and Improving Your Online Presence

Using Analytics to Monitor Performance

A/B Testing and Optimization

Staying Updated with Online Marketing Trends

Conclusion

Recap of the Roadmap

Encouragement for Continuous Learning and Improvement in Online Marketing.

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The Complete Roadmap to Increasing Engagement and Website Traffic for Local Businesses

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A 10-step course to optimize a local business' Google Business Profile to raise visibility, drive website traffic and increase engagement across a company's online footprint as well as drive customer acquisition