Effective communication is a crucial skill in both personal and professional settings. The ability to convey messages clearly and concisely can have a significant impact on the success of an individual or organization. The course 'Communicating for Impact: Messaging and Positioning' is designed to provide participants with the knowledge and skills necessary to communicate effectively and strategically. Throughout this course, participants will gain an understanding of the importance of effective communication, the basics of communication, messaging for impact, positioning for impact, and how to combine messaging and positioning for maximum impact.
In the first part of the course, participants will explore the importance of effective communication and learn to define 'Communicating for Impact'. They will gain an overview of the course content, including the basics of communication, messaging for impact, positioning for impact, and how to combine messaging and positioning for maximum impact. The Basics of Communication section will cover various types of communication, verbal and non-verbal communication, as well as the barriers to effective communication and how to overcome them. In the Messaging for Impact section, participants will learn about the role of messaging in effective communication, how to develop impactful messages, and the importance of understanding the audience and delivering the message effectively. The Positioning for Impact section will delve into the role of positioning in strategic communication, the importance of positioning in the competitive landscape, and techniques for effective positioning, including case studies of successful positioning strategies. Finally, the course will conclude with a recap of key learnings, the importance of continual learning and practice in communication, and encouragement for further study and application of learned concepts.