Social media is continuously evolving, and this evolution makes it a must to stay updated with the latest trends that will most likely take off in the coming years. Therefore, it's crucial to evaluate audience behavior patterns, consumer preferences, and performance data to create a clear picture of what to expect in 2023. In this blog article, we will explore ten social media trends that will probably gain popularity in 2023.
Edutainment content refers to creating entertaining yet informative content for your audience. Previously, only a few industries had realized the value of creating such content. Still, in 2023, it's expected that almost every business will jump on this trend. Last year, brands in the fintech space created thoughtful and save-worthy content, such as Chime's TikTok account, which strikes a balance between jokes about relatable financial issues and seriously helpful tips on money management. Short-form video content's popularity is rising, which fosters the perfect conditions for fun facts, tutorials, and explainers to thrive on social media.
At this point, it's safe to say that video content is here to stay. Brands that invested in video production equipment and staff in 2022 gained a competitive advantage. Hence, it's expected that forward-thinking companies will invest more in video production equipment and staff in 2023. It's necessary to ensure that your brand can stand out in this new social media landscape.
BeReal was one of the hottest social media trends of 2022. The new kid on the block delighted users and mystified marketers. Although it doesn't incentivize its constant use, it could be a game-changer. Brands need to figure out how to market themselves on the network, but it's also an opportunity to zoom out and understand why vertical networks, closed communities, and apps like BeReal are thriving while consumer social media fatigue rises.
As many social media networks go through shake-ups, consumers feel deprioritized in favor of profits and business dealings. Thus, many are on the hunt for their next favorite corner of the internet. Networks like Mastodon, Tumblr, Hive, and Discord are notable rising stars in the shifting social media landscape. As audiences continue experimenting with these new platforms, brands can identify what's a passing trend and what's sticking around.
In 2023, influencer content is expected to be watched 13.2 times more than media and brand content. Video analytics firm Tubular Labs predicts that creator and influencer viewership will hit ten trillion views per month across all platforms in 2023. If you don't leverage creator marketing, you're missing out on a major opportunity. Collaborating with creators to generate more engagement, reach new audiences, and strengthen communities on social media is crucial for your brand's success.
Social commerce has been around for a while, but its potential is yet to be fully realized. However, it's expected that social commerce will thrive in 2023. According to a survey by Episerver, 26% of consumers said that they had made a purchase from a social media platform. Hence, it's essential to develop a robust social commerce strategy to meet your customers' needs and encourage them to purchase through your social media platforms.